You’ve mastered the message, but what about the business? In this candid, behind-the-scenes session, veteran speaker agent and manager Tracy Cotton-Martin shares insider insights from nearly two decades in the industry, including her work with top bureaus and elite speakers. You’ll learn what decision-makers really are look for and how to position yourself for lasting success, whether you’re expanding your reach through bureaus or taking control of your own booking strategy.

KEY TAKEAWAYS:

• The truth about how bureaus, managers, and event planners really select speakers
• Why being a great speaker isn’t always enough, and what makes you bookable
• Red flags that turn off bureaus and buyers, and how to fix them
• Insider strategies to build relationships that lead to repeat bookings